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B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
A global toy manufacturer, lego first started from a small Carpenter’s workshop in 1932. Its signature bricks offer unlimited building possibilities and let a wealth of creative ideas emerge through play for anyone. Behind the worldwide popularity of lego, there lies a set of meticulous calculation based on thorough knowledge in engineering.
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