This Autumn Winter collection we want to show you more about our origins, explore Madrid and let you know about the people who frequent our city. We wanted to invite different photographers and reveal from their gaze some corners and neighborhoods of Madrid.

The first to join us is our friend Juanjo Marbai. He is part of the Edmmond project almost from its origins, and therefore, he is the opening photographer of this season.

Marbai invited us to get to know Usera, a picturesque neighborhood outside the circle of the M30. In spite of being one of Madrid's "castizos" neighborhoods, it has become home to a large part of the Asian community, among its streets we can find from exclusive rice stores or oriental food supermarkets, to the best Asian restaurants in Madrid.