MAGAZINE B LE LABO

B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing. not affected by advertisements since it receives no financial support from the brand. and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.

Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita. New York City. As much as the name suggests. Le Labo. which means “the laboratory” in French. is a cult perfume brand that takes its inspiration from the various goings-on of a perfumer’s lab. They pay special attention to the experience surrounding their perfumes. hand-blending and bottling each perfume in- store. labeling each with a created date and location. and allowing the customers to inscribe names or personal messages on the labels. Le Labo’s fragrances have staked out a unique presence in the industry. with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brand’s deep appreciation of base ingredients.