Magazine B Lemaire

B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.

Lemaire, a fashion brand founded by designer Christophe Lemaire in Paris, France in 1991, has built a strong mania by presenting collections that stand for ‘everyday wear that transcends time’. Lemaire's unique design grammar, which has focused on developing unique materials with practical and aesthetic personality, using calm colors that are tone-downed in consideration of various skin tones, is essential for dry silk shirts or twisted dresses with asymmetric button details.